Delish are a Finnish based 24 hour convenience store that focuses on fresh quality food and beverages. The name Delish was given to us and Tim, one of our designers saw a simple yet very effective and clever little idea. He simply suggested using the word Delish in replacement of other words meaning similar things, such as lovely, friendly, fresh and tasty.
From then on it was a case of designing the visual identity and applying the idea to different material, from stationary to instore graphics and the website.